macdonaldization: instantaneous production of standardized, uniform product coupled with variable, standardized advertising to create subconscious name-recognition and acceptance of limited choices and non-acceptance of product modification in exchange for ease of satiation
1) “billions and billions served”
2) “Sorry, this store doesn’t have…” (subtext: “take what we give you and like it”)
3) Decreased selection of books at warehouse grocery stores
4) Increased production of “best-sellers”
5) NYT “best-seller” list: “not usually associated with a specified level of sales, and may be used very loosely indeed in publisher's publicity. Bestsellers tend not to be books considered of superior academic value or literary quality, though there are exceptions. Lists simply give the highest-selling titles in the category over the stated period. Some books have sold many more copies than contemporary "bestsellers", but over a long period of time.” (http://en.wikipedia.org/wiki/Bestseller)
7) Decrease in the number of SF/F magazines
8) Amalgamation of school districts and churches
So, while $4 for a cup of coffee MAY seem crazy, I believe macdonaldization is the smooth path to cultural extinction (the culture in question being OURS).
The solution to macdonaldization, while simple is not easy: make your life a little harder. It may be good for you and it might even be good for the economy. It worked for SLUMDOG MILLIONAIRE, didn’t it? What about that old high school T-shirt slogan: “No Pain, No Gain”? Who can forget Mother Superior’s Song in THE SOUND OF MUSIC, “Climb Every Mountain”? Easy isn’t good, difficulty may make you a better person.
Even Judeo-Christian tradition supports the concept as Romans 5:3-5 says, “Not only so, but we also rejoice in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope. And hope does not disappoint us, because God has poured out his love into our hearts by the Holy Spirit, whom he has given us.”
While going to Caribou Coffee is hardly “suffering”, maybe I should be choosing it over macdonaldization every time. Any questions? (I SURE hope so!)